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Making Marketing Surveys Sing

By: Stephanie Miller
Categories: Data-Driven Marketing Ideas

Here’s some good advice:  Break up the email promotional stream with a few surveys!  Make your email relationship more interactive, and you’ll see response lift across all your email messages! In fact, that is such good advice, that nearly everyone…read more →

Fundraising Costs—Are Nonprofits Who Raise Money Using Marketing Held to an Impossible Cost of Fundraising Standard by Self-Appointed Watchdogs?

By: Alicia Osgood
Categories: Capitol Matters: Advocacy & Compliance

In a word, “yes.” For those of you not familiar with fundraising, one key part of the DMA membership includes hundreds of incredible and dedicated organizations that raise money from the public using fundraising channels (direct mail, email, telephone, mobile…etc.,)…read more →

DMA Launches 2013 International ECHO™ Awards Competition

By: Susan Taplinger
Categories: News

The Direct Marketing Association (DMA) today announced that the 2013 International ECHO™ Awards competition is underway.  These distinguished awards honor the world’s top data-driven advertising campaigns that demonstrate exceptional creativity, visionary strategy, and results.  The deadline for submissions is May…read more →

DMA Launches 2013 International ECHO™ Awards Competition