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DMA Releases 2013 ‘Statistical Fact Book’

By: Susan Taplinger
Categories: News

Report Shows Growth and Optimism in Direct Marketing Community; Increased Awareness of Need for Proper Data Analytics and Governance New York, NY, April 30, 2013— The Direct Marketing Association (DMA) today released its Statistical Fact Book 2013.  Now in its…read more →

DMA Releases 2013 ‘Statistical Fact Book’

The Maltese Database

By: Stephanie Miller
Categories: See Data Differently

She walked into my office with a well tailored spreadsheet, a handkerchief dabbing at tears and desperation in her eye.  She was a beauty all right – a real marketing dame.   I knew right away we had trouble. See, I’m just…read more →

Labeling Gone Nuts

By: Susan Taplinger
Categories: Great Marketing

Nobody is saying accurate labeling isn’t important – but can caution go a little too far?  Judge for yourself: A British supermarket has removed from its shelves bags of peanuts that did not contain a label warning that the bag…read more →

Keeping Consumers in the Know

By: Stephanie Miller
Categories: MarketZone

With over a decade of email and online marketing experience, Quinn Jalli — SVP of Marketing Technology at Epsilon — is an active participant and leader in the privacy and consumer protection space.  His deep relationships with ISPs and industry organizations…read more →