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Marketers Can Lead Data Stewardship

By: Linda Woolley
Categories: The Corner Office

Corporate responsibility is a major foundation of DMA. It’s a cause I champion, whether I’m meeting with our Board,  talking with marketers at our events, speaking with regulators in Washington, D.C., or even just sharing  thoughts with you here on…read more →

Marketing’s Moneyball Moment

By: Max Greene
Categories: See Data Differently

Think Like a Sabermetrician and Make Your Marketing Plan Go “Yard!” Billy Beane helped re-defined big league scouting using big data.  Beane and his crew (Brad Pitt and Jonah Hill if you saw the 2011 movie) used a strategy called…read more →