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Big Data is Official – It Made the OED!

By: Stephanie Miller
Categories: See Data Differently

Good news for all analytic and marketing people!   The term “big data” was included last month in the quarterly online update of the Oxford English Dictionary (OED).   It’s officially and authoritatively:   “Data of a very large size, typically to the extent that…read more →

Omnichannel Nonprofit Fundraising is Not Complete Without Stewardship

By: Stephanie Miller
Categories: Best of...DMA Conference Learnings, Capitol Matters: Advocacy & Compliance

Nonprofits are embracing modern data-driven marketing techniques to improve donor experience and deliver higher ROI through omnichannel fundraising.  Case study after case study presented at our Nonprofit Conference  this week demonstrated some really smart approaches to using data to connect…read more →

Linking Social Connections to the Housefile

By: Stephanie Miller
Categories: Best of...DMA Conference Learnings

Lessons from the “Social Media Meets Housefile” session at today’s DMA Nonprofit Federation NY Conference are applicable to every marketing and fundraising organization.  Glen Beasley, Director Marketing and Michael Jaquez, Director, Websites and Online Marketing  for the Arbor Day Foundation provided…read more →