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Insights for a Successful Big Data Strategy

By: Stephanie Miller
Categories: Analytics Advantage

This is a guest column by Niren Sirohi, Vice President, Predictive Analytics at iKnowtion, as part of our Analytics Advantage series. ::REMOVE:: Although Big Data is all around us, the reality is that only a small fraction of CIOs are successfully tackling…read more →

DMA Strongly Disagrees with Op-Ed Attacking Commercial Data Use

By: Susan Taplinger
Categories: News

Article Wrongly Conflates Issues of National Security with Data Used for Marketing Purposes August 19, 2013 — The Direct Marketing Association (DMA) strongly disagrees with a recent opinion piece by FTC Commissioner Julie Brill published by the Washington Post, titled…read more →

DMA Strongly Disagrees with Op-Ed Attacking Commercial Data Use