JoAnne Dunn, President & CEO, Alliant, Elected DMA Board Chair
Executives from Google, Experian, and Nutrisystem Elected as New Board Officers
Chicago, IL, October 13, 2013 — The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2013-2014. The terms of office commenced at DMA’s Annual Business Meeting, which was held today in Chicago, Illinois.
“I am proud to be serving with such a distinguished array of leading executives and thought leaders, representing so many facets of our industry,” said Linda Woolley, DMA president and CEO. “This promises to be an exciting and productive year, and I look forward to working together toward an even brighter future for DMA and the entire data-driven community.”
2014 DMA Officers
JoAnne Dunn, President and Chief Executive Officer, Alliant, was elected DMA Chair of the Board for 2014.
New Members of the DMA Board of Directors
Three new members were approved to join the Board at DMA’s Annual Business Meeting. The new Board members are:
In addition to the officers, the following Board members will serve on the executive committee:
About Direct Marketing Association (DMA)
The full list of Board of Directors is available at http://thedma.org/who-we-are/board-directors/.
The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.
In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
# # #