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Nutrisystem Gains by Adding Men to the Menu

By: Casey Hampsey
Categories: Great Marketing

As you may know, we like celebrating great data-driven marketing at the DMA.  Here’s an amazing story about successful segmentation with a product that at first glance seems geared towards a narrow demographic. Like most other weight-control products, Nutrisystem is…read more →

DMA Supports Patent Litigation Reform Bill

By: Susan Taplinger
Categories: News

Continues Work to Stop Frivolous Suits New York, NY, October 24, 2013 — The Direct Marketing Association (DMA) is pleased that House Judiciary Committee Chairman Bob Goodlatte has introduced a bill addressing the problem of abusive patent litigation.  The bipartisan…read more →

DMA Supports Patent Litigation Reform Bill

Technology & Magic

By: Stephanie Miller
Categories: See Data Differently

Considering the consumer value created by analytics-driven customer-centric marketing, I am  reminded of Arthur C. Clarke’s most famous maxim,  his Third Law, “Any sufficiently advanced technology is indistinguishable from magic.” In the spirit of Seeing Data Differently, we offer a…read more →