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2013 Winners and Losers in Email

By: Stephanie Miller
Categories: Data-Driven Marketing Ideas

The following is a guest post from DMA member Dave Hendricks, COO of LiveIntent.  it is excerpted from a column that originally appeared in ClickZ. Would the email ecosystem take a quick victory lap?  2013 was The Year of Email! What…read more →

DMA Announces 2014 Legislative and Government Affairs Coalitions

By: Susan Taplinger
Categories: News

In furtherance of its mission of advancing and protecting responsible data-driven marketing, the Direct Marketing Association (DMA), is pleased to announce the launch of its members-only 2014 Legislative Coalitions, reflecting the key legislative issues affecting marketers in today’s data-driven world….read more →

DMA Announces 2014 Legislative and Government Affairs Coalitions

NCDM13 Recap: Preparing the Future Data-driven Rock Stars!

By: Stephanie Miller
Categories: Analytics Advantage, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas

This is a guest post from Vanja Djuric, Director of Analytics, Marketing Analytics and Marketing Research Cross-Media Database Marketing, Digital Marketing The Taylor Institute for Direct Marketing at The University of Akron, and an attendee (and avid Tweeter!) of NCDM13: Where Marketing Meets Big Data. Thus…read more →