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Alliant Online Audiences™ Segments for Automotive Marketers

By: dma
Categories: DMA Member News

November 18, 2013 — Alliant, a leading provider of predictive targeting and segmentation solutions for multichannel marketers, is introducing its first data segments for automotive markets through Alliant Online Audiences™ (http://www.alliantdata.com/aoa/automotive) The company announced that this new data source enables auto-related marketers to effectively deploy online advertising to prospects across the internet.

Alliant Online Audiences™ Segments for Automotive Marketers

What is Next, My Dear Watson?

By: Susan Taplinger
Categories: Data-Driven Marketing Ideas

IBM’s supercomputer Watson just got stronger and cheaper, as the New York Times reported:   Welcome to the age of supercomputing for everyone. On Thursday IBM will announce that Watson, the computing system that beat all the humans on “Jeopardy!” two…read more →

Shedding a Little Light on Government Surveillance…And What We Can Do About It

By: Susan Taplinger
Categories: Capitol Matters: Advocacy & Compliance, Data-Driven Marketing Institute

Earlier today, Google released its first transparency report since “Edward Snowden” became a household name. This latest report seems to confirm what American citizens have feared — that increasing federal, state, and local requests show an unmistakable trend towards greater…read more →