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DAA Study Shows Value of Data Exchange

By: Susan Taplinger
Categories: Advance, Data-Driven Marketing Ideas

The Digital Advertising Alliance (DAA) has just announced a new economic study showing that advertising that uses cookie technology to increase relevance by leveraging consumers’ information generates significantly greater economic value than advertising without cookies.  The report,  by Professors Howard…read more →

DMA Responds to Senate Committee’s Rejection of Postal Bill Amendment

By: Susan Taplinger
Categories: News

Washington, DC, February 6, 2014 — The Direct Marketing Association (DMA) today expressed disappointment that the US Senate Committee on Homeland Security and Governmental Affairs rejected Senator Tammy Baldwin’s amendment to the Carper-Coburn postal-reform bill: “DMA is extremely disappointed in…read more →

DMA Responds to Senate Committee’s Rejection of Postal Bill Amendment