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Craig Wood

Marketing EDGE Liaison

Craig Wood 318x318 bwManaging Director & Chief Engagement Officer
360 Live Media

Craig Wood leads 360 Live Media’s core experience design, strategy and marketing team. He brings over two decades of experience in insights-driven research and data-driven marketing, with a deep knowledge across a variety of industry sectors including retail, telecommunications, travel, hospitality, financial services, nonprofit, utilities and health & wellness.

A recognized authority on leveraging data and consumer insights to build stronger customer engagement and connection, Craig is a highly requested presenter at loyalty, customer relationship management, marketing and vertical industry conferences. Craig has spoken at over 100 events in the last 20 years and is currently the program chair and longtime host of CRMC, the retail industry’s premier loyalty and relationship management conference.

Prior to joining 360 Live Media, Craig served as the Group President of The Futures Company, a global innovation and planning consultancy rooted in consumer insights and future-facing trends. Craig also launched and successfully led Clarity Group, a management consulting firm serving the strategic planning, customer relationship management, loyalty and data-based marketing needs of nonprofit and faith-based organizations. Over his career, Craig has led hundreds of successful client engagements for industry leaders like Starbucks, Sprint, HSN, Chick-fil-A, Walmart and United Way.

Craig serves on the Board of Directors for the Direct Marketing Association (DMA) and is the immediate past chairman of Marketing EDGE, the marketing industry’s largest educational foundation. He also frequently authors articles and provides expert commentary in leading industry and national periodicals and is the co-author of Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity (2004).

Craig holds a B.S. degree with distinction in commerce with a dual concentration in marketing and management from the McIntire School of Commerce at the University of Virginia.

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