Chief Marketing Officer, Global Media
Time Warner Inc.
Kristen is a curious and collaborative marketer who is helping Time Warner Inc.—HBO, Turner Broadcasting and Warner Bros.—navigate in an increasingly complex and mobile media world.
She is driving innovation in marketing, research, ad sales, and social media by leveraging data, consumer insight and new technology platforms. She was a key architect of the Medialab at Time Warner and is leading the company’s data strategy.
Previously, Kristen was SVP Marketing and Managing Director of Time Warner’s integrated sales and marketing organization where she shifted the group’s focus from transactional sales into a strategic and creative marketing consultancy. She increased revenue from blue chip advertisers by developing cross-platform media solutions and negotiating multi-year contracts.
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