As President of Mintel Comperemedia, Pamela McHugh has helped increase the scope of the market research provider, which now offers a 360-degree perspective on direct marketing trends across industries. She streamlined internal operations to increase speed to market, thus allowing clients to respond better and faster to changing trends. To help direct marketers address key business issues, Pamela McHugh placed focus on brand strategy and target marketing. She works with direct marketers across industry to understand their needs and create products and solutions that meet them.
McHugh joined the DMA Board of Directors in 2012 and currently serves as the Chair of the Government Affairs Committee.
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