Each month we offer a Town Hall discussion or Webinar to provide you and your team with new insight and ideas to grow your business. These series’ are programmed and promoted by Community members and by DMA as part of our education program. Peruse a comprehensive list of our upcoming Town Hall discussions and Webinars below, and be sure to check back often for updates and additions!
Join other Community members for these thought-provoking, timely discussions facilitated by industry luminaries. Participants will share marketing best practices, emerging trends, and industry research—all in an effort to help one another produce marketing results and achieve analytics success.
Wednesday, August 12, 2015 | 1:00-2:00 PM EST
Text Analytics: Descriptive and Predictive
Steven Struhl, Principal, Converge Analytic
Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive methods can give you a very detailed lay of the land (and some highly attractive materials for your presentations). These now go far beyond the blocks packed with words or “wordles” that have commonly been used to exemplify what you can do with text. The material follows cutting-edge discoveries discussed in Steven Struhl’s upcoming book, Practical Text Analytics, from publisher Kogan Page.
Wednesday, September 9, 2015 | 1:00-2:00 PM EST
People, what are they telling us? Knowledge and Insights from Unstructured Data
Type: Town Hall
Joshua Seeger, VP, Technology, NORC
Edward Mulrow, Associate Director, Statistics & Methodology, NORC
Patrick van Kessel, Data Scientist, IT Project Services, NORC
It has become critical to creatively apply advanced techniques in natural language processing, text mining, and machine learning to data from a variety sources including social media (e.g., Craigslist, Facebook, and Twitter) and surveys. This webinar will begin with a brief overview of representative text mining and machine learning methodologies. This will be followed by expositions of a few use cases from recent NORC projects involving the selection and application of appropriate methodologies. Topics that will be covered include:
• Text mining
• Supervised learning
• Unsupervised learning, including topic modeling
Wednesday, October 14, 2015 | 1:00-2:00 PM EST
Understanding Location Contextual Intelligence and how it can Significantly Improve your Marketing ROI
Andy Bell, Director, Global Data Product Management, Pitney Bowes Location Intelligence
Debbie Wall, Director, Analytics & Algorithms, Strategic Technology & Innovation Center, Pitney Bowes
Pitney Bowes is the market leader in location contextual intelligence. Location contextual intelligence is the ability to aggregate location specific data (with permission from the user) from digital devices or sites, to relay historical and current information about the location and environment of the user. In this webinar, Andy Bell, Director of Global Data Product Management, and Deborah Wall, Director of Analytics and Algorithms, Strategic Technology and Innovation Center, will discuss what location contextual intelligence is, and how it can be applied to bring a new, leading edge dimension to behavior analysis and prediction, and campaign targeting/measurement, including industry specific case studies.
Wednesday, November 11, 2015 | 1:00-2:00 PM EST
Analytics and the Internet of Things
Type: Town Hall
Bill Franks, Chief Analytics Officer, Teradata
The Internet of Things (IOT) has arrived and is growing rapidly in scope and influence. From industrial equipment, to personal tracking devices, to smart grid infrastructure, the number of connected devices is increasing exponentially. This means that the data generated by the IOT is growing exponentially as well. While there is a lot of value hidden in IOT data, there are many challenges in extracting that value through analytics. This talk will walk through some of the key issues that organizations will face as they attempt to analyze IOT data as well as some examples of IOT analytics today and those coming tomorrow.
Wednesday, December 9, 2015 | 1:00-2:00 PM EST
Artificial Intelligence in Simple English for Broader Utilization within your organization
Type: Town Hall
Prasad Iyer, VP, Product Innovation, Information Services, MasterCard Advisors
Artificial Intelligence is in the early stages of development in the analytics area. This discussion will be focused on exploring ways to use artificial intelligence to develop insights in simple English so that a larger proportion of a company’s departments can benefit from the insights that are only possible using big data. These learning engines can also be leveraged to develop recommendation engines which convert insights into actions leveraging big data, but again in simple English.