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Upcoming Events

Each month we offer a Town Hall discussion or Webinar to provide you and your team with new insight and ideas to grow your business. These series’ are programmed and promoted by Community members and by DMA as part of our education program. Peruse a comprehensive list of our upcoming Town Hall discussions and Webinars below, and be sure to check back often for updates and additions!

Town Halls & Webinars

Join other Community members for these thought-provoking, timely discussions facilitated by industry luminaries. Participants will share marketing best practices, emerging trends, and industry research—all in an effort to help one another produce marketing results and achieve analytics success.

Wednesday, February 11, 2015 | 1:00-2:00 PM EST

Analytics for Improving Customer Experience: Deploying Natural Language Processing and Social Media Analytics
Type:Webinar

Speakers:
Nick Kadochnikov, Executive Program Manager, Business Analytics Transformation, IBM

Today, undoubtedly social media channels represent the biggest source of customer experience information. Twitter, Facebook, Blogs, Forums and product reviews forms provide a wealth of both positive and negative information about customer service and product quality information. All of these sources have one thing in common: they contain unstructured information and require a special set of analytical techniques, such as and Natural Language Processing (NLP) and Social Media Analytics (SMA).

Register Here

Wednesday, March 18, 2015 | 1:00-2:00 PM EST
Type: Town Hall


Speakers:
Peter Zajonc, Senior Director, ET Analytic Consulting Services, Epsilon

Marty Rose, Data Scientist, Data Sciences Group, Products/Engineering, Acxiom
Details coming soon

Wednesday, April 8, 2015 | 1:00-2:00 PM EST

Big Data, Small Data, Clean Data, Messy Data: The Importance of Analytics & Data Refinement
Type: Webinar

Speakers:
Stephen Yu, President & Chief Consultant, Willow Data Strategy

In this age of Big Data, are you getting the most out of collected data? Unfortunately, too many analysts are bound by limitations of database design and related toolsets; and in turn, decision makers are dictated by the limitations of analysts. We will be discussing specific ways to break this chain.

The ubiquitous nature of data, where even a refrigerator can order food for the owner, forces marketers to look beyond the existing data sources and learn how to harness the power of all types of behavioral data. We will discuss how to turn such information into insights.

We will also discuss merits of statistical models when living with overwhelming amount of data, and how to set up an environment (even temporarily) for advanced analytics. We are living through data-overload everywhere, and statistical models are the best way to summarize complex information into simple answers to questions from marketers and decision makers.

This session will provide key checklist items to turn a database from a simple depository of information into the center piece in advanced analytics. It will also cover ways to turn channel and product centric transaction data into descriptors of individuals, which is an essential perspective in multi-channel marketing.

Takeaways:
• Landscape of current data industry and marketers’ perspectives
• “Buyer-centric” database design pphilosophy to stay relevant in every communication channel
• Importance of advanced analytics in the age of Big Data and creating “analytics-ready” data environments for maximum efficiency

Register Here

Wednesday, May 13, 2015 | 1:00-2:00 PM EST
Type: Town Hall

Details coming soon

Wednesday, June 10, 2015 | 1:00-2:00 PM EST

Big Data Enabled Analytics for Actionable Customer Insight
Type: Webinar

Speakers:
Amit Deshpande, VP, Analytics Consulting Group, Epsilon

Details coming soon

Register Here

Wednesday, July 8, 2015 | 1:00-2:00 PM EST
Type: Town Hall

Details coming soon

Wednesday, July 10, 2015 | 1:00-2:00 PM EST
Big Data Enabled Analytics for Actionable Customer Insight
Type: Webinar

Details coming soon

Wednesday, August 12, 2015 | 1:00-2:00 PM EST
Type: Webinar

Details coming soon

Wednesday, September 9, 2015 | 1:00-2:00 PM EST
Type: Town Hall

Details coming soon

Wednesday, October 14, 2015 | 1:00-2:00 PM EST
Type: Webinar

Details coming soon

Wednesday, November 11, 2015 | 1:00-2:00 PM EST
Type:Town Hall.

Details coming soon

Wednesday, December 9, 2015 | 1:00-2:00 PM EST
Type:Town Hall

Details coming soon