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Upcoming Events

Each month we offer a Town Hall discussion or Webinar to provide you and your team with new insight and ideas to grow your business. These series’ are programmed and promoted by Community members and by DMA as part of our education program. Peruse a comprehensive list of our upcoming Town Hall discussions and Webinars below, and be sure to check back often for updates and additions!

Join other Community members for these thought-provoking, timely discussions facilitated by industry luminaries. Participants will share marketing best practices, emerging trends, and industry research—all in an effort to help one another produce marketing results and achieve analytics success.

Town Halls & Webinars

Wednesday, May 13, 2015 | 1:00-2:00 PM EST
Type: Town Hall

Details coming soon

Wednesday, June 10, 2015 | 1:00-2:00 PM EST

Big Data Enabled Analytics for Actionable Customer Insight
Type: Webinar

Speakers:
Amit Deshpande, VP, Analytics Consulting Group, Epsilon

Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has created unprecedented economic opportunity for businesses. History has proven that businesses often don’t move at the speed recommended by pundits to take full advantage of these kinds of opportunities.

With Big Data-enabled improvements in analytics, organizations can realize Big financial. While the possibilities are enormous, we focus on increased usage of text mining and social network analysis in advanced predictive modeling. We’ll look at a recently completed project on combining Big Data with traditional data, and its usage in customer analytics for the pharmaceutical industry. Using network analysis and text mining, derived variables were created that could be used for predictive modeling. Preliminary results showed that these derived variables, when combined with traditional variables, improved the performance of the predictive models.

Learn how:

  • Big Data and Little Data when combined together provide robust insights
  • Text mining of unstructured data can be leveraged in advanced predictive modeling and segmentation
  • Analysis of social networks can be leveraged in advanced predictive modeling and segmentation

Register Here

Wednesday, July 8, 2015 | 1:00-2:00 PM EST
Type: Town Hall

Speakers:
Yuri Balasanov, Lecturer, University of Chicago Graham School

Details coming soon

Wednesday, July 10, 2015 | 1:00-2:00 PM EST
Big Data Enabled Analytics for Actionable Customer Insight
Type: Webinar

Details coming soon

Wednesday, August 12, 2015 | 1:00-2:00 PM EST
Type: Webinar

Details coming soon

Wednesday, September 9, 2015 | 1:00-2:00 PM EST
Type: Town Hall

Details coming soon

Wednesday, October 14, 2015 | 1:00-2:00 PM EST
Type: Webinar

Details coming soon

Wednesday, November 11, 2015 | 1:00-2:00 PM EST
Type:Town Hall.

Details coming soon

Wednesday, December 9, 2015 | 1:00-2:00 PM EST
Type:Town Hall

Details coming soon