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Upcoming Events

Each month we offer a Town Hall discussion or Webinar to provide you and your team with new insight and ideas to grow your business. These series’ are programmed and promoted by Community members and by DMA as part of our education program. Peruse a comprehensive list of our upcoming Town Hall discussions and Webinars below, and be sure to check back often for updates and additions!

Join other Community members for these thought-provoking, timely discussions facilitated by industry luminaries. Participants will share marketing best practices, emerging trends, and industry research—all in an effort to help one another produce marketing results and achieve analytics success.

Town Halls & Webinars

Wednesday, May 13, 2015 | 1:00-2:00 PM EST
2015 DMA Analytics Journal Release with Authors Presenting
Type: Town Hall


Authors will present their articles and discuss background and research challenges. They will also take your questions and suggestions for future research.

Wednesday, June 10, 2015 | 1:00-2:00 PM EST

Big Data Enabled Analytics for Actionable Customer Insight
Type: Webinar

Speakers:
Amit Deshpande, VP, Analytics Consulting Group, Epsilon

Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has created unprecedented economic opportunity for businesses. History has proven that businesses often don’t move at the speed recommended by pundits to take full advantage of these kinds of opportunities.

With Big Data-enabled improvements in analytics, organizations can realize Big financial. While the possibilities are enormous, we focus on increased usage of text mining and social network analysis in advanced predictive modeling. We’ll look at a recently completed project on combining Big Data with traditional data, and its usage in customer analytics for the pharmaceutical industry. Using network analysis and text mining, derived variables were created that could be used for predictive modeling. Preliminary results showed that these derived variables, when combined with traditional variables, improved the performance of the predictive models.

Learn how:

  • Big Data and Little Data when combined together provide robust insights
  • Text mining of unstructured data can be leveraged in advanced predictive modeling and segmentation
  • Analysis of social networks can be leveraged in advanced predictive modeling and segmentation

Register Here

Wednesday, July 8, 2015 | 1:00-2:00 PM EST
Type: Town Hall

Speakers:
Yuri Balasanov, Lecturer, University of Chicago Graham School

Details coming soon

Wednesday, August 12, 2015 | 1:00-2:00 PM EST
Text Analytics: Descriptive and Predictive
Type: Webinar

Speakers:
Steven Struhl, Principal, Converge Analytic

Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive methods can give you a very detailed lay of the land (and some highly attractive materials for your presentations). These now go far beyond the blocks packed with words or “wordles” that have commonly been used to exemplify what you can do with text. The material follows cutting-edge discoveries discussed in Steven Struhl’s upcoming book, Practical Text Analytics, from publisher Kogan Page.

Register Here

Wednesday, September 9, 2015 | 1:00-2:00 PM EST
Type: Town Hall

Details coming soon

Wednesday, October 14, 2015 | 1:00-2:00 PM EST
Type: Webinar

Details coming soon

Wednesday, November 11, 2015 | 1:00-2:00 PM EST
Type:Town Hall.

Details coming soon

Wednesday, December 9, 2015 | 1:00-2:00 PM EST
Type:Town Hall

Details coming soon