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Upcoming Events

Each month we offer a Town Hall discussion or Webinar to provide you and your team with new insight and ideas to grow your business. These series’ are programmed and promoted by Community members and by DMA as part of our education program. Peruse a comprehensive list of our upcoming Town Hall discussions and Webinars below, and be sure to check back often for updates and additions!

Join other Community members for these thought-provoking, timely discussions facilitated by industry luminaries. Participants will share marketing best practices, emerging trends, and industry research—all in an effort to help one another produce marketing results and achieve analytics success.

Town Halls & Webinars

Wednesday, August 12, 2015 | 1:00-2:00 PM EST
Text Analytics: Descriptive and Predictive
Type: Webinar

Speakers:
Steven Struhl, Principal, Converge Analytic

Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive methods can give you a very detailed lay of the land (and some highly attractive materials for your presentations). These now go far beyond the blocks packed with words or “wordles” that have commonly been used to exemplify what you can do with text. The material follows cutting-edge discoveries discussed in Steven Struhl’s upcoming book, Practical Text Analytics, from publisher Kogan Page.

Register Here

Wednesday, September 9, 2015 | 1:00-2:00 PM EST
Type: Town Hall

Details coming soon

Wednesday, October 14, 2015 | 1:00-2:00 PM EST
Type: Webinar

Details coming soon

Wednesday, November 11, 2015 | 1:00-2:00 PM EST
Type:Town Hall.

Details coming soon

Wednesday, December 9, 2015 | 1:00-2:00 PM EST
Type:Town Hall

Details coming soon