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Upcoming Events

Each month we offer a Town Hall discussion or Webinar to provide you and your team with new insight and ideas to grow your business. These series’ are programmed and promoted by Community members and by DMA as part of our education program. Peruse a comprehensive list of our upcoming Town Hall discussions and Webinars below, and be sure to check back often for updates and additions!

Join other Community members for these thought-provoking, timely discussions facilitated by industry luminaries. Participants will share marketing best practices, emerging trends, and industry research—all in an effort to help one another produce marketing results and achieve analytics success.

Town Halls & Webinars

Wednesday, July 8, 2015 | 1:00-2:00 PM EST
Type: Town Hall

200 Years of Evolution of Statistical Methods for Marketing

Speakers:
Yuri Balasanov, Lecturer, University of Chicago Graham School

Join us to discuss the fascinating process of double paradigm shift: revolution in data science and technology combined with revolution in marketing analytics.
The old paradigm of data analysis that completely dominated all data-driven fields was created by two great mathematicians of the early nineteenth century: Gauss and Legendre. The method that they invented more than 200 years ago is based on Gaussian distribution and focuses on mean-variance analysis. The Gaussian mean-variance way of thinking manifested itself in marketing as the outward marketing principle: marketing message is sent out to majority of the customer population.

The new paradigm appeared in the twenty first century as a result of explosion in data technology. It shifts attention from the center of the distribution characterized by mean-variance, to the tails. What that means for the marketing strategy? It becomes the inward marketing principle: listen and learn about the customer population in order to respond to any demands and preferences, regardless of the size of the group that expresses them.

We will talk about the historical development of both approaches, show examples illustrating their main characteristics and differences. We will also discuss the implication of the paradigm shift for the future.

Register Here

Wednesday, August 12, 2015 | 1:00-2:00 PM EST
Text Analytics: Descriptive and Predictive
Type: Webinar

Speakers:
Steven Struhl, Principal, Converge Analytic

Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive methods can give you a very detailed lay of the land (and some highly attractive materials for your presentations). These now go far beyond the blocks packed with words or “wordles” that have commonly been used to exemplify what you can do with text. The material follows cutting-edge discoveries discussed in Steven Struhl’s upcoming book, Practical Text Analytics, from publisher Kogan Page.

Register Here

Wednesday, September 9, 2015 | 1:00-2:00 PM EST
Type: Town Hall

Details coming soon

Wednesday, October 14, 2015 | 1:00-2:00 PM EST
Type: Webinar

Details coming soon

Wednesday, November 11, 2015 | 1:00-2:00 PM EST
Type:Town Hall.

Details coming soon

Wednesday, December 9, 2015 | 1:00-2:00 PM EST
Type:Town Hall

Details coming soon