No doubt, they were there (and super excited!) to hear Brian Solis’ thoughts on business and where it’s heading. As a media strategist, principal at Altimeter Group, best-selling author, and Integrated Marketing Week keynoter, it’s a wonder Brian had any time at all to speak with us—but we’re so glad he did.
Our candid chat on the IMW Solutions Floor gave everyone a taste of what Brian will speak about during his Thought Leadership Series module at DMA2013. From what inspired him to write his latest book, What’s the Future of Business, to how YOU can get the most out of what he’ll be sharing this October, he offered up a generous helping of leading insight for today’s savvy, modern marketer. Ultimately, Brian argued that because shared experiences are at the root of everything we do, they’re bound to play a huge role in shaping the future of our businesses.