Data has fundamentally changed the way we live. We live in a data-driven world, and consumers enjoy greater benefits from data-driven marketing today than ever before.
So it shouldn’t be surprising that policymakers in Washington and beyond are showing a greater interest than ever before in how data is being used, for what purposes, and to what ends. In recent months, legislators and regulators seeking to understand how data is used within the Data-Driven Marketing Economy have opened several investigations that call into question basic and long-standing data-driven marketing practices.
DMA is the association representing the Data-Driven Marketing Economy (DDME). We are committed to advancing and protecting responsible data-driven marketing – and all of the benefits it provides to consumers, businesses, the economy…our data-driven way of life. Our “think tank,” the Data-Driven Marketing Institute (DDMI) is one way we advance and protect the industry.
DDMI recently commissioned an independent, academic study entitled “The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy.” This first-of-its-kind study quantifies the economic impact – from GDP to jobs – realized when the responsible use of consumer data is allowed to fuel data-driven innovation.
DDMI commissioned this study to give policymakers in Washington and beyond the facts about the vital role of responsible data use in fueling innovation and economic growth, the benefits that the DDME provides to individual businesses and the U.S. economy as a whole – and what the impact would be if regulation impeded responsible exchange of data across the Data-Driven Marketing Economy.
The study moves us from a fear-based conversation to a fact-based conversation:
With the release of this study, policymakers in Washington and beyond have the facts about the critical role of responsible data use in fueling innovation and economic growth, the benefits that the DDME provides to individual businesses and the U.S. economy as a whole – and what would be impacted if regulation were to impede the responsible exchange of data across the DDME.
We now know for certain that regulation would impact innovation, small businesses, jobs and economic growth.
The bottom line is…well-meaning but poorly-conceived legislation or regulation restricting the responsible use of data would harm the U.S. economy. That is why DMA is calling on policymakers to do whatever it takes to preserve and protect the value of data.
We call on Congress to protect our data-driven economy by focusing its legislative efforts around data policy on “Five Fundamentals for the Future:”
We are also calling on all data-driven businesses to join DMA in doing their part to secure the data-driven future.
I am delighted to announce the launch of the Data Protection Alliance, a legislative coalition that will focus specifically on ensuring that effective regulation and legislation protects the value of the Data-Driven Marketing Economy far into the future.
All of you will hear much more about these calls to action in the coming days, and I hope that you will rise to the challenge of protecting the responsible use of data – and advancing our data-driven way of life.