Responsible data-driven marketing means choice for consumers. Data-use is a cooperative enterprise, not a tug-of-war.
Our new “Know the Truth About Your Data” infographic is designed to help everyone – consumers, business professionals and marketers alike – understand how marketing data is used responsibly for marketing purposes.
Marketers don’t want to pry into people’s lives—we simply want to understand preferences, choices, behaviors and habits so that we can tailor advertising and offers, improve efficiency and broaden access to new audiences.
Share this infographic with your consumer audiences through your preference center. Place it in a footer link of your email messages. Include it on any forum where you state your commitment to protecting consumer privacy, using data responsibly and giving consumers choice.
Read it, share it, act on it—and learn that you rule your own data cloud!