“You can’t go to work hungry .You can’t go to school hungry. You cannot focus on getting something done hungry.” – City Harvest Participant.
City Harvest has not only recognized the above quote as a truism, but has harnessed the power of data-driven marketing to rescue more food and feed more hungry people than ever before. This is why DMA Nonprofit Foundation honors City Harvest as their 2013 Nonprofit Organization of the Year.
City Harvest is the world’s first food rescue organization. It is a local organization feeding New York’s five boroughs and rescuing food from manufacturers, restaurants, grocers and farms in the area. They move more than 150,000 pounds of food a day and are on the front line of fighting the city’s hunger issues.
The award- winning organization told its story today as part of the DMA Non Profit Federation conference. Three years ago, City Harvest set out on an aggressive strategic plan to double their reach in terms of both doubling their food rescue efforts and community outreach. Thanks to generous donors combined with data-driven marketing, City Harvest will deliver 46 million pounds of food in 2013 (up from 25 million pounds in 2010). They will also use donor dollars to support programmatic investments such as the Healthy Neighborhoods program. City Harvest is working to meet immediate demand for food as well as promoting long-term food security by increasing access and demand for affordable, healthy food in the communities they serve.
By listening to donors, understanding their brand, testing direct response and tweaking their approach, City Harvest found:
The result of their learnings:
Congratulations to City Harvest on this honor. Thank you! Keep up the amazing work and data-driven discoveries!