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DMA Talks: Mad Men vs Math Men


Post Date: May 7, 2014
By: Kyle Allen

With the final seasonGina on Mad Men of Mad Men currently airing, the show is a big topic for the marketing world. Along with Don Draper’s often questionable escapes, the show illustrates the marketing mentality of the 60′s and give us insights into the industry evolution.

The DMA team discussed how marketing back then compares to today, and also if any of the ideals from those heady days still stand true in today’s industry.

What we agree on:  Math is cool, and it’s making even the Mad men (and women) successful in data-driven marketing today.

Check it out…. DMA Talks Mad Men vs Math Men - and see some more insights on this topic in DMA SVP Stephanie Miller’s ClickZ column.

What do you think?  Tell us in the comments below – but no spoilers, please!

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1 Comment

  1. I love how the show is handling the impact of computers! I can’t wait to see how the theme of technology unfolds through the remainder of the series. The physical and psychological effects of the introduction of computers is presented seriously and realistically, but with a touch of humor! Needless to say, computers have impacted marketing and advertising, and continue to do so minute by minute!

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