With the final season of Mad Men currently airing, the show is a big topic for the marketing world. Along with Don Draper’s often questionable escapes, the show illustrates the marketing mentality of the 60’s and give us insights into the industry evolution.
The DMA team discussed how marketing back then compares to today, and also if any of the ideals from those heady days still stand true in today’s industry.
What we agree on: Math is cool, and it’s making even the Mad men (and women) successful in data-driven marketing today.
What do you think? Tell us in the comments below – but no spoilers, please!