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Saturday Stat Series: Judging a Letter by Its Envelope?


Post Date: August 6, 2013
By: Casey Hampsey

Have you ever been intrigued by a non-standard-sized envelope arriving in your mailbox?  Or do you toss aside all the postcards to get to the formal-looking business envelopes?  Find out what percentage of US households you rank up with in this chart, and tell us about your experiences in the comments!

SSS TT 2

Tune in on Saturday, when we’ll take a look at the treatment of advertising mail after the intrigued (or non-intrigued) recipient shuts the mailbox.

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Welcome to this week’s Tuesday Teaser, where we give you a just a taste of wisdom from the DMA 2013 Statistical Fact Book, which you can purchase in our bookstore if you want to see every aspect of what DMA research covers.  We’ll follow up on Saturday with a more in-depth discussion.

 

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