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Saturday Stat Series: Social Media and B2B vs. B2C


Post Date: September 17, 2013
By: Casey Hampsey

Welcome to this week’s Tuesday Teaser, where we give you a just a taste of wisdom from the DMA 2013 Statistical Fact Book 

There are probably as many different ways to use social media sites as there are people using them!  So it stands to reason that different types of businesses will use social media to different extents.  In the chart below , we see the differences in levels of social media engagement between B2B marketers, and B2C marketers.  Check it out:

SSS TT 8

Since B2C marketers are looking to engage directly with consumers, it stands to reason that a greater percentage of them report being “very involved” or “fully integrated” with social media, as opposed to B2B marketers.  But this doesn’t mean that social media cannot be useful to B2B marketing—it offers a way to keep track of larger movements in industries, advertise services, and produce educational content.  36 percent of B2B marketers report their social media engagement as “moderately involved,” and only 1 in 10 report no involvement at all.  So make sure to sign in and connect on whatever sites you use!

Have a social media-related anecdote for us?  Want to talk about the ways it can benefit different sectors of the industry?  Start a discussion in the comments!

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Our Saturday Stats and Tuesday Teasers come to you each week leading up to our DMA2013 Conference in Chicago. To take a deeper dive into the material covered in the Fact Book, please click here. 

Feel free to share your thoughts, experiences, and perspectives with us in the comments section below!

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