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Saturday Stat Series: Why Do You Use SEO?


Post Date: August 27, 2013
By: Casey Hampsey

Welcome to this week’s Tuesday Teaser, where we give you a just a taste of wisdom from the DMA 2013 Statistical Fact Book.   

SEO, or “search engine optimization,” is a great way for a company to boost its internet presence and drive traffic to its site, and, unlike paid search, does not involve paying a fee (and run the risk of being grouped with other sponsored search results, which may turn consumers off).  There are a number of reasons a site might redesign its website to boost its SEO, and it may surprise you to see which have risen and fallen over the past three years.  Check out the chart below:

SSS TT 5

 

One result that jumps out immediately is the spike between 2011 and 2012 in the “To increase brand awareness/enhance reputation” category.  It would seem that this might indicate a rise in the need for brand awareness and reputation in an increasingly oversaturated market—consumers are so inundated with choice that familiarity and comfort in a known brand could be the tipping point in their choice to patronize one business over another.

What do you use SEO for?  Tell us about your experiences in the comments below!  And be sure to watch out for Saturday’s Stat, where we talk about the impact of trends and technologies in the search market.

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Our Saturday Stats and Tuesday Teasers come to you each week leading up to our DMA2013 Conference in Chicago. To take a deeper dive into the material covered in the Fact Book, please click here

Feel free to share your thoughts, experiences, and perspectives with us in the comments section below!

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