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Saturday Stats: Keep Your Eyes on the Data Prize


Post Date: May 18, 2013
By: Susan Taplinger

Data Eye

 Savvy marketers today recognize the great value of the unprecedented amount of data now available to them.  And they know it’s essential to get a handle on data analytics and proper data governance if they want to truly benefit from that treasure trove.

 Want proof? According to DMA’s recently released Statistical Fact Book 2013:

• Almost 85 percent of marketers will be taking additional steps to protect customer data and privacy in 2013.

• Almost half of best-in-class marketers are applying behavior to customer scoring.

 • A quarter of marketers said that the biggest challenge they’ll be facing in 2013 is analyzing data, followed by applying data.

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