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Winning at the Water Cooler


Post Date: January 13, 2014
By: Robert Traino

Cray CrayLet’s face it. It’s not easy to create brand experiences that have the ability to transcend popular culture. After all, when was the last time anyone gathered around the water cooler (real or virtual) to revel passionately about your brand?

If you’re a DMA member, judging from a recent article in Advertising Age, that happens more often than you might expect!

Ads We Love, (Ad Age, December 30, 2013), profiles 10 marketing efforts that caused quite a stir at the water cooler last year. From a “happy hump-day camel” to “the hottest hotty who ever hottied,” DMA members were involved in the development of 5 out of the 10 efforts.

At DMA, we not only take pride in the accomplishments of our members, we also celebrate them. So, for this reason, we’d like to recognize their great work with a special “Cray Cray Water Cooler Award” – and hopefully extend their popularity – even further.

• “Hump Day”
Geico (DMA Member)
The Martin Agency (DMA Member)

• “It’s Not Complicated”
AT&T (DMA Member)

• “World’s Smallest Movie”
IBM (DMA Member)
Ogilvy (Ogilvy One, DMA Member)

• “Everything’s Important”
Sprint
Leo Burnett (DMA Member)

• “Homeward Bound”
Google Maps (Google, DMA Member)

Well Done!

Do you have a “Water Cooler Moment” about your brand? We’d like to shine a light on that too. Just let us know in the comments section below.

Cheers!

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