Welcome back to the DMA Advance blog series, The Plain Facts. This Q&A series aims to highlight the value of data-driven marketing to consumers and brands. If you have an idea for a question, or would like to be featured, please contact the editor.
This time, we focus on maintaining consumer trust in the constantly evolving age of Big Data.
Question: How can data-driven marketers promote ongoing trust when the news is saturated with stories that promote unnecessary fear and confusion about threats to consumer privacy?
Answer: It’s up to marketers to set the record straight – day in and day out! We need to draw clear distinctions between our responsible data-driven marketing practices and the intrusion into personal information by governments, hackers, and downright criminals.
So, how do we do it? By maintaining a customer-centric focus with everything we do. Here are a few reminders. Are these actions on your checklist?
Working messages of respect, service and community into every touch-point is one way of shouting from the rooftops: “Ethical marketers work for consumers, not against them!”
How is your company forging trust? Send your thoughts to the editor, and we’ll include them in a future post.