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The Dynamic State of Data

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Program Overview

On Wednesday, March 16, 2016, marketing and data industry leaders gathered at DMA’s 2016 The Dynamic State of Data policy event. The policy briefing will provided participants with an insider’s view into the legislative and regulatory landscape for data privacy, data policy, the new digital economy and other marketing issues before Congress, regulators and the courts.

See below photos and video of the event, featuring expert panelists valuable insights on how government is addressing the challenges of the new digital economy and DMA’s efforts to ensure the free and responsible flow of data to fuel marketing innovation.

The Event

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

U.S. Sen. Cory Gardner (R-CO) at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

Maneesha Mithal, Associate Director of the Federal Trade Commission’s (FTC) Division of Privacy and Identity Protection, at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

Acxiom’s Sheila Colclasure introduces the FTC’s Maneesha Mithal at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

Venable LLP’s Erik Jones and Stu Ingis at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

From left to right, Center for Data Innovation’s Joshua New, Food & Water Watch’s Lane Brooks and DataKind’s Max Richman at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

Digital Advertising Alliance’s Lou Mastria and Venable LLP’s Mike Signorelli at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

DMA CEO Tom Benton with U.S. Sen. Cory Gardner (R-CO) at DMA’s “Dynamic State of Data 2016” on March 16, 2016

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Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

DMA VP of Advocacy Chris Oswald with FTC’s Maneesha Mithal at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Keynote Speakers

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Sen. Cory Gardner (R-CO)

Member of the Senate Commerce, Science, and Transportation Committee, the Small Business & Entrepreneurship Committee and the Energy & Natural Resource Committee

Senator Cory Gardner is a fifth-generation Coloradan who was born and raised in Yuma, a small town on the Eastern Plains of Colorado where his family has owned a farm implement dealership for over a century. He began serving in the Colorado House of Representatives in 2005 where he spent time as the Minority Whip. Gardner was elected to the U.S. House of Representatives in 2010, where he was a member of the House Energy and Commerce Committee.

In the Senate, Gardner serves as a member of the Senate Energy & Natural Resource Committee. In addition, Cory serves on the Foreign Relations Committee, the Commerce, Science, and Transportation Committee, and the Small Business & Entrepreneurship Committee. He serves as Chairman of the Subcommittee on East Asia, the Pacific, and International Cybersecurity Policy. Additionally, he continues to push for a comprehensive cybersecurity strategy.

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Maneesha Mithal

Associate Director of the Federal Trade Commission’s Division of Privacy and Identity Protection

Maneesha Mithal is the Associate Director of the Federal Trade Commission’s Division of Privacy and Identity Protection, which focuses on consumer privacy, data security, and credit reporting issues. In this capacity, she has managed significant initiatives, including reports on Big Data, the data broker industry, the Internet of Things, consumer privacy, facial recognition, and mobile privacy disclosures. She has testified before Congress on data security, connected cars, facial recognition, and identity theft. She has also supervised Commission investigations that resulted in consent orders, including against companies such as Wyndham, Google, Facebook, Twitter, Lifelock, Equifax, HTC, and Snapchat. She has held numerous positions at the Commission, including Chief of Staff of the Bureau of Consumer Protection, and Assistant Director of the International Division of Consumer Protection. Prior to joining the Commission 1999, Ms. Mithal was an attorney at the Washington law firm of Covington & Burling. Ms. Mithal earned her law degree from the Georgetown University Law Center and her undergraduate degree from Georgetown University.

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Maneesha Mithal

Maneesha Mithal is the Associate Director of the Federal Trade Commission’s Division of Privacy and Identity Protection, which focuses on consumer privacy, data security, and credit reporting issues. In this capacity, she has managed significant initiatives, including reports on Big Data, the data broker industry, the Internet of Things, consumer privacy, facial recognition, and mobile privacy disclosures. She has testified before Congress on data security, connected cars, facial recognition, and identity theft. She has also supervised Commission investigations that resulted in consent orders, including against companies such as Wyndham, Google, Facebook, Twitter, Lifelock, Equifax, HTC, and Snapchat. She has held numerous positions at the Commission, including Chief of Staff of the Bureau of Consumer Protection, and Assistant Director of the International Division of Consumer Protection. Prior to joining the Commission 1999, Ms. Mithal was an attorney at the Washington law firm of Covington & Burling. Ms. Mithal earned her law degree from the Georgetown University Law Center and her undergraduate degree from Georgetown University.

“The Value of Data 2015” Panel Speakers

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Professor John Deighton

Harvard Business School

John Deighton is a Baker Foundation Professor of Business Administration at Harvard Business School. He is currently a Director of the Berkman Center for Internet and Society at Harvard University.

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Peter A. Johnson, PhD

Principal, mLightenment Economic Research
Recent Adjunct Professor, Columbia University

Dr. Peter Johnson taught full time at Columbia University for nearly a decade. After senior roles with several respected organizations, he launched mLightenment Economic Impact Research.

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Peter A. Johnson, PhD

Principal, mLightenment Economic Research
Recent Adjunct Professor, Columbia University

Dr. Peter Johnson taught full time at Columbia University for nearly a decade. After senior roles with several respected organizations, he launched mLightenment Economic Impact Research.

Panel moderated by DMA’s SVP of Communications & PR, Lindsay Hutter

Data for Good Panel Speakers

The Information Technology & Innovation Foundation Date: 11. 2015 Photographer: Mark Finkenstaedt Location : Washington, DC Caption: The Information Technology & Innovation Foundation

Joshua New

Policy Analyst at Center for Data Innovation

Joshua New is a policy analyst at the Center for Data Innovation. He has a background in government affairs, policy, and communication. Prior to joining the Center for Data Innovation, Joshua graduated from American University with degrees in C.L.E.G. (Communication, Legal Institutions, Economics, and Government) and Public Communication. His research focuses on methods of promoting innovative and emerging technologies as a means of improving the economy and quality of life. Follow Joshua on Twitter @Josh_A_New.

Lane Brooks

Lane Brooks

Social Sector Executive

Lane Brooks is the chief operating officer for Food & Water Watch with overall responsibility for operations including administration, finances, human resources, IT, and development. Food & Water Watch is a consumer advocacy organization headquartered in Washington DC with offices in 14 states and Europe working for healty food and clean water for all, a leader in the movement to ban fracking, the protection of public water sources, and the advancement of sustainable food practices without genetically modified organisms.

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Max Richman

Co-Founder DataKind DC

Max Richman is a data scientist focused on building global data products and data teams. As a volunteer, he co-founded the DataKind™ chapter in Washington DC, which brings high-impact organizations dedicated to solving the world’s biggest challenges together with leading pro-bono data scientists to improve the quality of, access to and understanding of data in the social sector. In his day job, Max works with foundations, governments, non-profits, and private firms large and small around the world to help them monitor, evaluate, and communicate needs and impact. He built a data team at USAID’s Office of Transition Initiatives, has conducted design research on urban violence in Honduras, and fielded humanitarian needs assessments in Myanmar after Cyclone Nargis. Currently he serves as chief data scientist at GeoPoll, a mobile surveying platform with a database of over 200 million users in emerging markets that connect researchers, businesses, and aid organizations directly to mobile phone users, reaching everyone from dense urban areas to remote villages.

Lane Brooks

Lane Brooks

Social Sector Executive

Lane Brooks is the chief operating officer for Food & Water Watch with overall responsibility for operations including administration, finances, human resources, IT, and development. Food & Water Watch is a consumer advocacy organization headquartered in Washington DC with offices in 14 states and Europe working for healty food and clean water for all, a leader in the movement to ban fracking, the protection of public water sources, and the advancement of sustainable food practices without genetically modified organisms.

Lane has more than 35 years experience in nonprofit fundraising and management. Most recently, he served as the chief development officer for Public Citizen for nine years where he was responsible for the organization’s earned and contributed income programs. Previously, he led fund raising efforts for national advocacy and performing arts organizations. Lane has also served as a leader in Washington, DC’s philanthropic community as President of the Washington DC chapter of the Association of Fundraising Professionals and is currently a member of the Direct Marketing Association NonProfit Federation’s Advisory Committee and chair of its Government Affairs Committee.

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Max Richman

Co-Founder DataKind DC

Max Richman is a data scientist focused on building global data products and data teams. As a volunteer, he co-founded the DataKind™ chapter in Washington DC, which brings high-impact organizations dedicated to solving the world’s biggest challenges together with leading pro-bono data scientists to improve the quality of, access to and understanding of data in the social sector. In his day job, Max works with foundations, governments, non-profits, and private firms large and small around the world to help them monitor, evaluate, and communicate needs and impact. He built a data team at USAID’s Office of Transition Initiatives, has conducted design research on urban violence in Honduras, and fielded humanitarian needs assessments in Myanmar after Cyclone Nargis. Currently he serves as chief data scientist at GeoPoll, a mobile surveying platform with a database of over 200 million users in emerging markets that connect researchers, businesses, and aid organizations directly to mobile phone users, reaching everyone from dense urban areas to remote villages.

Panel moderated by DMA’s General Counsel & SVP, Compliance & Ethics, Senny Boone

Digital Advertising Alliance Speaker

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Lou Mastria

Executive Director, Digital Advertising Alliance

Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. The DAA (www.aboutads.info and www.digitaladvertisingalliance.org) Self-Regulatory Program for Online Behavioral Advertising (www.youradchoices.com) was launched in 2010 by a consortium of the nation’s largest media and marketing associations. Mastria joined DAA in 2012, and has represented DAA in testimony before Congress and in other industry and policymaking events.

Following lunch, we are scheduling Capitol Hill appointments with key lawmakers for those who would like to share their perspectives directly with Members of Congress and their staff on important data policy issues. Space is limited for Capitol Hill appointments, so please reach out to Mark Micali to reserve your spot today.

We look forward to seeing you at this informative and exciting event!

Questions? Contact:
Gabrielle Bronstein
Advocacy Associate, DMA
(202) 861-2432

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