Customer experience models. Marketing Intelligence. Big data. The hottest trends in data-driven marketing start and end with your analytics and CRM team. The Harvard Business Review even called it the “sexiest job of the 21st century.”
The DMA Analytics Council is a group of data, CRM, analytics and technology practitioners who advance the marketing analytics field through knowledge-sharing, education and networking events. Members of the Council are employees of DMA member companies specializing in creating insights and ideas from marketing data.
The goal of The DMA Analytics Council is to provide a forum to develop thought leadership and best practices related to customer-centric, data-driven marketing. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated touch-point interactions and corporate infrastructure.
In addition, the Council seeks to provide services, opportunities and resources that advance members’ educational, social and professional development needs, for marketing strategists and analytic practitioners as well as managers and executives responsible for leveraging CRM and analytics to drive return on marketing investment.
Subscribe to stay in the know, improve your game – and get great ideas to steal. Read innovative thinking in marketing analytics from our Council members. DMA members are welcome to submit original content to be considered.
The DMA Analytics Council is programming a series of six webinars in 2013-14, providing a rich agenda of marketing analytics content for all DMA members and friends. This series is programmed and promoted by the Council members and by DMA as part of our education program. We are grateful to our series sponsor, IBM.
The series will focus on “Analytics Centric Marketing,” the goal of most data-driven marketers who want to use the data they have to improve customer experiences, growth their fan base and improve marketing ROI and effectiveness. Each webinar in the series will be a stand-alone topic of interest to analytics professionals, and to broader audiences in the marketing strategy, operations and interactive groups. DMA members and friends are welcome to attend all or any select events.
Sign up for any DMA education webinars here.
Submit questions or ideas for future topics to Stephanie Miller at DMA.
Our next Analytics Journal is to be published in early 2014. A leading source of knowledge and new ideas in marketing analytics, the Journal features original thought leadership in the area of marketing and data analytics. The Journal publishes original articles written by experienced industry practitioners as well as academicians in the direct marketing field. It covers a wide range of topics, including new approaches to analytics, advances in statistical methodologies and advances in optimization, attribution, big data, behavioral, mobile, and predictive analytics.
Call for Papers is now open! Please email Stephanie Miller for the Author Guidelines.
The 2014 DMA Analytics Challenge
The 2013 DMA Analytics Challenge finalists presented a “shoot out” session at DMA13. Congratulations to DataLabs USA, Fractal Analytics and DIAC/PWC! Read about the winners on DMA Advance.
Devyani Sadh, Ph.D., CEO Data Square
Leo Kluger, Program Director, IBM Business Analytics Transformation Team
Current members include analytics professionals and market leaders from Aegon, Buxton, Chubb, CitiGroup, IBM, Limited Brands, Publishers ClearingHouse, Transamerica Corp, Wells Fargo, Acxiom, Catalyst, Inc., Claritas, Consultix, CG Systems, Epsilon, iKnowtion, Jigyasa Analytics, Marsh PM, Metrics Marketing, Smith Hanley and more.
To join us, please just email Stephanie Miller at DMA. Your membership level may include seats on this or other DMA Member Communities. DMA members in good standing only, please.