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Analytics and CRM Council

At the Heart of Every Marketing Organization is an Analytics Team

Customer experience models.  Marketing Intelligence.  Big data.  The hottest trends in data-driven marketing start and end with your analytics and CRM team. The Harvard Business Review even called it the “sexiest job of the 21st century.”

The DMA Analytics Council is a group of data, CRM, analytics and technology practitioners who advance the marketing analytics field through knowledge-sharing, education and networking events. Members of the Council are employees of DMA member companies specializing in creating insights and ideas from marketing data.

Many DMA memberships include Council membership. If you are an analytics professional, we’d love to have you join our group – just contact your account manager or register here now.

Our Mission

The goal of The DMA Analytics Council is to provide a forum to develop thought leadership and best practices related to customer-centric, data-driven marketing. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated touch-point interactions and corporate infrastructure.

In addition, the Council seeks to provide services, opportunities and resources that advance members’ educational, social and professional development needs, for marketing strategists and analytic practitioners as well as managers and executives responsible for leveraging CRM and analytics to drive return on marketing investment.

Our Members


2014-15 Leadership Chairs

Co-Chairs: Leo Kluger, IBM Business Analytics Transformation Team & Devyani Sadh, Ph.D., CEO, Data Square

Content Chair:    Jacqueline Paige, Executive Recruiter, Marketing Analytics, Smith Hanley Associates, LLC ,  Smith Hanley

Membership Engagement Chair:  Peter Zajonc, Senior Director, ET Analytics Consulting Services,  Epsilon

Ethics & Compliance Chair:  Evan Balzer, Director, Marketing Analytics, Guideposts

To join us, please just email Lisa Merizio-Smith at DMA.  Your membership level may include seats on this or other DMA Member Communities.   DMA members in good standing only, please.

Join the Council

Our Activities

Analytics Advantage Blog Series

Subscribe to stay in the know, improve your game – and get great ideas to steal.  Read innovative thinking in marketing analytics from our Council members.  DMA members are welcome to submit original content to be considered.

Analytics Council Presents Webinar Series


Series Sponsor

The DMA Analytics Council held a series of six webinars in 2013-14, providing a rich agenda of marketing analytics content for all DMA members and friends. This series is programmed and promoted by the Council members and by DMA as part of our education program. We are grateful to our series sponsor, IBM.

Read our blog summaries of the 2013-14 events:

Sign up for any DMA education webinars here.
Submit questions or ideas for future topics to Lisa Merizio-Smith at DMA.

DMA Analytics Council Town Hall Series

Join other Council members for these thought-provoking, timely discussions facilitated by industry luminaries. Each month will offer either a Town Hall discussion or Webinar to provide you and your team with new insight and ideas to grow your business. Have an idea for a topic or want to sponsor one of the existing events? Send us your ideas at

DMA Analytics Journal

Our next Analytics Journal is in preparation to be published in 2015. A leading source of knowledge and new ideas in marketing analytics, the Journal features original thought leadership in the area of marketing and data analytics.  The Journal publishes original articles written by experienced industry practitioners as well as academicians in the direct marketing field.  It covers a wide range of topics, including new approaches to analytics, advances in statistical methodologies and advances in optimization, attribution,  big data, behavioral, mobile, and  predictive analytics.

Call for Papers is now open! Please review the Analytics Journal Author Guidelines and email your abstract to Lisa Merizio-Smith.