Analytics Advantage helps you turn your marketing analytics operation into a turbo-charged engine for customer insights, market knowledge and competitive advantage. Analytics professionals and database managers will find helpful case studies and success stories to aid in your mission to power your company’s data-driven marketing. Marketing strategists can find ideas to better partner and utilize the talents of your analytics team. Analytics Advantage is authored by members of the DMA Analytics Council, a group of data, CRM, analytics and technology practitioners who advance the marketing analytics field through knowledge-sharing, education and networking events. Members of the Council are employees of DMA member companies specializing in creating insights and ideas from marketing data.