We live in a beautiful, data-driven world. So why are the threats to that data-driven way of life piling up faster than ever? Because legislators and regulators who hold the power to steer the future of data-driven marketing are not yet “data literate.” What we find amazing, policymakers find alarming. What we call innovative, they call creepy. Talk about a massive disconnect – and one that could kill your business.
Have no fear, DMA’s Data-Driven Marketing Institute (DDMI) is here (to once again set the record straight about the countless ways that data-driven marketing benefits consumers). DDMI’s latest infographic illustrates that being pro-data is pro-consumer. It shows that when responsible data-driven marketers use date to innovate, consumers benefit in all sorts of great ways.
Feeling good about all the great things you bring to the world, data-driven marketers? Then get excited, because we’ve got lots more where this infographic came from…
In just one week, DDMI will release its first major research study at DMA2013 in Chicago. The study, entitled “The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy,” was undertaken by Professors John Deighton of Harvard Business School and Peter Johnson of Columbia University and quantifies the economic benefits – from GDP to jobs – realized when data is allowed to fuel responsible data-driven marketing and innovation.
The outlook for our data-driven way of life is about to get even brighter. So… Get pumped. Get to DMA2013. Get the facts about the value of data.