Mmmm my data tastes like Chicken and Waffles, what’s yours taste like? The marketers at PepsiCo (who own Lay’s Potato Chips) and their ad agency are busy digging out from a pile of customer preference data on their latest campaign; no small potatoes. It is a big undertaking to run 3 simultaneous integrated marketing campaigns on simple bags of chips. Chips with a revenue target near 100 million dollars.3chips

If you aren’t familiar the Lay’s Do Us a Flavor campaign launched over the summer with nearly 4 million submissions rolling in for the newest chip flavor. Thank goodness Boogers and Farts did not make the cut, phew! Among those that made the top 3 were Chicken and Waffles, Cheesy Garlic Bread and Sriracha. These three new chips get to strut their marketing prowess and win over America’s taste buds for a chance to win the grand prize of $1 million or one percent of their flavor’s 2013 net sales, whichever is greater.

Since the chips were released, the campaign has seen over 6 million likes on Facebook and who knows how many votes. Not a Facebook fan well have no fear your right to vote can be exercised though mobile app or Twitter.  mapchip

Have you tried these crispy goodies?  I have and I am on team Chicken and Waffles (a Chickenwaffletarian) – just because they are the most original – but I have no interest in swaying your vote.facebook1

If you don’t dare to crunch into these crispy wonders check out the NY Post review and decide for yourself. I am excited to hear what the Voice of Customer reveals during this campaign and how Lay’s uses my email, and public Facebook profile to search me up a bowl of delight in the future but, I guess I will have to wait for May 4th to find out!


Chip, Chip Hooray for data-driven marketers!


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