Savvy marketers today recognize the great value of the unprecedented amount of data now available to them. And they know it’s essential to get a handle on data analytics and proper data governance if they want to truly benefit from that treasure trove.
Want proof? According to DMA’s recently released Statistical Fact Book 2013:
• Almost 85 percent of marketers will be taking additional steps to protect customer data and privacy in 2013.
• Almost half of best-in-class marketers are applying behavior to customer scoring.
• A quarter of marketers said that the biggest challenge they’ll be facing in 2013 is analyzing data, followed by applying data.