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How to Make Big Data Work For You

By: Stephanie Miller
Categories: Analytics Advantage

This is a guest column by Jacqueline Paige of Smith Hanley Associates, LLC, as part of our Analytics Advantage series. Big data has been touted as the new route to easy success. Companies have been made to feel like they’re way behind the…read more →

Steps to Achieve Marketing Optimization

By: Stephanie Miller
Categories: Analytics Advantage

This is a guest column by Niren Sirohi, Vice President, Predictive Analytics at iKnowtion, as part of our Analytics Advantage series. Marketers are constantly faced with complex decisions about how to spend their limited marketing budgets to best meet their business goals and…read more →