Join DMA

Making Mary Proud

By: Lindsay Hutter
Categories: Great Marketers, Outside Homepage View

When marketing first emerged in the US nearly 150 years ago, women couldn’t vote.  If they worked outside the home, it was to cook, clean, teach or nurse.  And when the University of Pennsylvania introduced a course in “The Marketing…read more →

LinkedIn’s Russell Glass: Predictions and Tips for Leveraging Marketing Analytics

By: Susan Taplinger
Categories: Advance, Analytics Advantage, Best of...DMA Conference Learnings, Great Marketers, Outside Homepage View

As Head of Marketing Products for LinkedIn, it’s a good bet that Russell Glass knows a thing or two about where marketing analytics are headed. Glass, who will be keynoting at the upcoming Marketing Analytics Conference, recently shared his insights with DMA on significant…read more →