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Be a Beacon of Inspiration: Google’s Steve Arthur Explains How at IMW

By: Susan Taplinger
Categories: Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Great Marketers, Great Marketing, Uncategorized

Last Thursday morning at Integrated Marketing Week (IMW) began with “Extraordinary vs. Extra Ordinary: Why Inspiration is the Key,” a lively and motivational keynote presentation by Steve Arthur, Google’s head of industry, retail. Arthur pointed out that multichannel strategies are…read more →

DMEF Hones Its ‘Marketing EDGE’

By: Stephanie Miller
Categories: Great Marketers, Great Marketing

Last night, at its Rising Star Awards Dinner, the Direct Marketing Educational Foundation (DMEF) made history as it announced its new name and mission.  The new name, Marketing EDGE, reflects the dramatic transformation happening in marketing and education today. Established…read more →