Join DMA

4 Ways to Discover the Power of Marketing Data

By: Stephanie Miller
Categories: Great Marketing

Consider your daily life:  Ads for what you like.  Free nights from favorite hotels.  Offers that help you get what you need.   Customized digital coupons.  Website services that match your lifestyle. All of these experiences are so commonplace that we…read more →

How “Old” Data is Revitalizing Digital Media

By: Stephanie Miller
Categories: Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Great Marketing

There is an unrecognized convergence happening in data-driven marketing that is creating new opportunity in digital media and could change the way we use marketing intelligence, understand customers and train our marketing teams.  Rick Erwin, President, Targeting, Experian Marketing Services and Treasurer…read more →