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Data to the Rescue!

By: Linda Woolley
Categories: Linda’s Leadership Series

Lately, I’ve been encouraging marketers to step up and assume the leadership mantle for data stewardship at their companies. Another role is calling out for your leadership, too: Master of data-driven insights. Your position atop the data pyramid gives you…read more →

Integrated ≠ Creepy: Translating the Marketing Cool Factor to Protect Our Data-Driven Way of Life

By: Stephanie Miller
Categories: Best of...DMA Conference Learnings, Capitol Matters: Advocacy & Compliance, Data-Driven Marketing Ideas, Linda’s Leadership Series

In my keynote at our Integrated Marketing Week event in New York today, I tried to translate how modern, integrated, data-driven marketing means something totally different for policy makers than it does for marketers and fundraisers.  In fact, what marketers think…read more →