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Saturday Stats: Content Marketing Challenges

By: Casey Hampsey
Categories: Advance, Saturday Stats

“…Marketers must reinvent themselves as innovators and the champions of what’s next. Customers are more empowered than ever before and the Web provides them with instant information gratification. Therefore, marketers must adopt a new set of imperatives that shifts day-to-day…read more →

Once More into the Breakfast Breach! 

By: Susan Taplinger
Categories: Advance, Data-Driven Marketing Ideas

Ever wonder what Millennials want – what they really really want… for breakfast?  According to recent Mediapost article, the answer is adventure! “Capturing breakfast share is one of today’s biggest opportunities for both packaged foods makers and restaurant chains,” Mediapost…read more →

Saturday Stats: The Future of Online and Nonprofits

By: Casey Hampsey
Categories: Advance, Saturday Stats

“Now the challenge for charities, like their commercial counterparts, will be moving away from tracking group behavior to tracking individual preferences so that messaging can be honed to a donor-centric one-to-one communication.” –Stuart R. Christie, Principal, Signal Direct, from the…read more →