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Donor Intimacy: Fostering Close Connections with Contributors – Live from DMA’s Washington Nonprofit Conference

By: Michael Uehlein
Categories: Advance, Best of...DMA Conference Learnings, Nonprofit Fundraising, Outside Homepage View

A personal touch for donors can go a long way for nonprofit and advocacy organizations. It provides a connection, leaves an impact, and brings a donor closer to the organization to which they contribute. But what do those touches look…read more →

LinkedIn’s Russell Glass: Predictions and Tips for Leveraging Marketing Analytics

By: Susan Taplinger
Categories: Advance, Analytics Advantage, Best of...DMA Conference Learnings, Great Marketers, Outside Homepage View

As Head of Marketing Products for LinkedIn, it’s a good bet that Russell Glass knows a thing or two about where marketing analytics are headed. Glass, who will be keynoting at the upcoming Marketing Analytics Conference, recently shared his insights with DMA on significant…read more →