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RampUp: Filled with Data-Driven Insights…and Great DMA Brands

By: Rachel Thomas
Categories: Advance, Capitol Matters: Advocacy & Compliance, Data-Driven Marketing Ideas, Data-Driven Marketing Institute, Outside Homepage View

California in February would be a plum assignment for a Washington DC resident in any case, but speaking at Acxiom/LiveRamp’s RampUp! Conference was an especially great pleasure for this DMA staff member. The conference was a who’s who of DMA…read more →

Test, Test, and Test Again: Unlocking Your Digital Fundraising Potential – Live from DMA’s Washington Nonprofit Conference

By: Michael Uehlein
Categories: Advance, Best of...DMA Conference Learnings, Nonprofit Fundraising, Outside Homepage View

Consumers are being bombarded with email from all sorts of companies and organizations. At the same time, they’re spending more time on mobile and at a growing rate. Facing these challenges, how does your organization stand out within the shifting…read more →

Donor Intimacy: Fostering Close Connections with Contributors – Live from DMA’s Washington Nonprofit Conference

By: Michael Uehlein
Categories: Advance, Best of...DMA Conference Learnings, Nonprofit Fundraising, Outside Homepage View

A personal touch for donors can go a long way for nonprofit and advocacy organizations. It provides a connection, leaves an impact, and brings a donor closer to the organization to which they contribute. But what do those touches look…read more →