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Saturday Stats: Smartphone Segmentation

By: Casey Hampsey
Categories: Advance, Saturday Stats

“Marketers must also learn to put mobile at the heart of their marketing, which will help them better connect, engage, and influence customers. Listening to the customer and their digital signals, adopting mobile marketing best practices, and following the trends…read more →

Saturday Stats: Content Marketing Challenges

By: Casey Hampsey
Categories: Advance, Saturday Stats

“…Marketers must reinvent themselves as innovators and the champions of what’s next. Customers are more empowered than ever before and the Web provides them with instant information gratification. Therefore, marketers must adopt a new set of imperatives that shifts day-to-day…read more →

Saturday Stats: The Future of Online and Nonprofits

By: Casey Hampsey
Categories: Advance, Saturday Stats

“Now the challenge for charities, like their commercial counterparts, will be moving away from tracking group behavior to tracking individual preferences so that messaging can be honed to a donor-centric one-to-one communication.” –Stuart R. Christie, Principal, Signal Direct, from the…read more →

Saturday Stats: SEO Success Metrics

By: Casey Hampsey
Categories: Advance, Saturday Stats

“The State of Search (as the saying goes) is strong and innovation will make it stronger. We will continue to find new ways to deliver relevant results to consumers while finding ways to provide value to marketers. Search will remain…read more →