Join DMA

Facebook’s ‘Mobile First’ Strategy Reaps Rewards

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Outside Homepage View

As consumers continue to shift their focus to a multi-screen, mobile environment, companies who are sharp enough to anticipate users’ evolving needs are reaping dividends. As reported in USA Today, in an article titled “Facebook Soars as Mobile First Company”: “Facebook spent…read more →

Email Success by Design:  Interview with Email Marketer Thought Leader of the Year Justine Jordan

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Outside Homepage View

When it comes to email marketing success, Justine Jordan, Marketing Director, Litmus, suggests you think like a designer.  It certainly worked for her.  During the Email Evolution Conference (EEC), which takes place February 2-4 in Miami, Florida, she’ll be honored…read more →