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Test, Test, and Test Again: Unlocking Your Digital Fundraising Potential – Live from DMA’s Washington Nonprofit Conference

By: Michael Uehlein
Categories: Advance, Best of...DMA Conference Learnings, Nonprofit Fundraising, Outside Homepage View

Consumers are being bombarded with email from all sorts of companies and organizations. At the same time, they’re spending more time on mobile and at a growing rate. Facing these challenges, how does your organization stand out within the shifting…read more →

Donor Intimacy: Fostering Close Connections with Contributors – Live from DMA’s Washington Nonprofit Conference

By: Michael Uehlein
Categories: Advance, Best of...DMA Conference Learnings, Nonprofit Fundraising, Outside Homepage View

A personal touch for donors can go a long way for nonprofit and advocacy organizations. It provides a connection, leaves an impact, and brings a donor closer to the organization to which they contribute. But what do those touches look…read more →

LinkedIn’s Russell Glass: Predictions and Tips for Leveraging Marketing Analytics

By: Susan Taplinger
Categories: Advance, Analytics Advantage, Best of...DMA Conference Learnings, Great Marketers, Outside Homepage View

As Head of Marketing Products for LinkedIn, it’s a good bet that Russell Glass knows a thing or two about where marketing analytics are headed. Glass, who will be keynoting at the upcoming Marketing Analytics Conference, recently shared his insights with DMA on significant…read more →