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Cut Out the Bias – How to Achieve Mobile Marketing Success in 2015 and Beyond – Interview with Anna Visioli of Coldwell Banker Real Estate

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Outside Homepage View

Marketers who want to be successful in the mobile space need to stop obsessing about devices, and start listening to what consumers really want and need. So says Anna Visioli, Vice President of Digital Marketing at Coldwell Banker Real Estate,…read more →

Consumers Take Back Their Time: Erasing the Data Distinction – The Age of Data-Driven Consumerism

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Outside Homepage View

Today’s consumers are not just consuming – they are making, and they’re taking back their time.  This according to Rachel Nyswander Thomas, Executive Director of DMA’s Data Driven Marketing Institute (DDMI), as she moderated a keynote panel at the Email…read more →

The Right Connections:  EEC Panel Talks Email Strategy

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas

“Email is marketing’s connective tissue of mass media and direct response channels,” said Karen Talavera, President of Synchronicity Marketing, as she moderated an EEC2015 panel discussion titled “The Latest Creative and the Latest Creative and Response-Optimization Innovations in Email.” “It’s…read more →