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How “Old” Data is Revitalizing Digital Media

By: Stephanie Miller
Categories: Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Great Marketing

There is an unrecognized convergence happening in data-driven marketing that is creating new opportunity in digital media and could change the way we use marketing intelligence, understand customers and train our marketing teams.  Rick Erwin, President, Targeting, Experian Marketing Services and Treasurer…read more →