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Are You Leveraging Data and Analytics To Create an Integrated Customer Experience?

By: Neil O'Keefe
Categories: Analytics Advantage, Data-Driven Marketing Ideas, DMA 2014 News, Real-Time & Automated Technologies

Another Pre-Conference full room is engaged in the afternoon session of “Analytics, Digital Intelligence and Experience Management”. Wearable tech, mobile apps, online browsing behavior provide a rich source of data by which a Brand can deliver more customized products and…read more →