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Consumers Take Back Their Time: Erasing the Data Distinction – The Age of Data-Driven Consumerism

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Outside Homepage View

Today’s consumers are not just consuming – they are making, and they’re taking back their time.  This according to Rachel Nyswander Thomas, Executive Director of DMA’s Data Driven Marketing Institute (DDMI), as she moderated a keynote panel at the Email…read more →

The Right Connections:  EEC Panel Talks Email Strategy

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas

“Email is marketing’s connective tissue of mass media and direct response channels,” said Karen Talavera, President of Synchronicity Marketing, as she moderated an EEC2015 panel discussion titled “The Latest Creative and the Latest Creative and Response-Optimization Innovations in Email.” “It’s…read more →

Facebook’s ‘Mobile First’ Strategy Reaps Rewards

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Outside Homepage View

As consumers continue to shift their focus to a multi-screen, mobile environment, companies who are sharp enough to anticipate users’ evolving needs are reaping dividends. As reported in USA Today, in an article titled “Facebook Soars as Mobile First Company”: “Facebook spent…read more →