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Raise a Ruckus:  Creating Positive Mobile Disruption

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Outside Homepage View

Capping off a stellar lineup of presentations, the closing keynote discussion at yesterday’s Mobile Marketing Day conference explored issues caused by the incredible expansion of the mobile channel, which, as Michael Barris said, “has certainly turned things upside down.” Barris,…read more →

RampUp: Filled with Data-Driven Insights…and Great DMA Brands

By: Rachel Thomas
Categories: Advance, Capitol Matters: Advocacy & Compliance, Data-Driven Marketing Ideas, Data-Driven Marketing Institute, Outside Homepage View

California in February would be a plum assignment for a Washington DC resident in any case, but speaking at Acxiom/LiveRamp’s RampUp! Conference was an especially great pleasure for this DMA staff member. The conference was a who’s who of DMA…read more →