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Census Budget in Trouble? Not on DMA’s Watch

By: Cris DeBiase
Categories: Data-Driven Marketing Ideas

Why should marketers care about the American Community Survey? Good question. The Census Bureau’s American Community Survey (ACS) is a vital source of up-to-date information about America’s fast-changing demographics for data-driven marketers and fundraisers. Without ACS data, marketers and fundraisers—…read more →