Join DMA

Interview: DMA Ethical Guidelines are Member-Generated, Member-Centric, and Member-Driven

By: Senny Boone
Categories: Advance, Capitol Matters: Advocacy & Compliance, Data-Driven Marketing Ideas

You have hopefully realized that the  DMA  Ethical Business Guidelines were recently updated to reflect changes in our industry and modern marketing.   You’ve probably also heard why certain changes were needed (new legislation, for example, and a growing public concern…read more →

These Truths We Hold: Experian's Tony Hadley Reveals Some Essential Truths about Data-Driven Marketing

By: Susan Taplinger
Categories: Data-Driven Marketing Ideas

In a recently published article titled “Five Truths About Marketing Information Service Providers (aka ‘Data Brokers’),” Tony Hadley, senior vice president of government affairs and public policy for Experian, highlights five important, “little-known facts” about data-driven marketing. Mr. Hadley begins…read more →