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March 22nd Edition

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This is one multiscreen case study that you have to see.

Time Warner Cable’s core business was under pressure as people increasingly streamed content from alternative sources, across devices.

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Be A Part of The Industry Changing Marketing
Event In Sunny Los Angeles

 

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March 9th Edition

This short film shows how Google and Volvo turned cardboard into gold

Volvo and Google revolutionized the test drive experience – transforming virtual reality into a powerful marketing tool, and pure gold. (ECHO® gold, that is – from the only marketing competition that recognizes strategic, creative and performance excellence – the DMA International ECHO Awards.)

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February 24th Edition

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This video will put a human face on your data.

What does that mean for customer satisfactions? What does that do to the relationship you have with your consumers?

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February 10th Edition

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TED Steals Cue from DMA

Next week, superstar musician (and the star of last year’s &THEN15 event from DMA) will take the stage at TED

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January 27th Edition

Disrupt your marketing quo.

Recognizing the growing imperative to connect with audiences in more meaningful ways, brands today are struggling to find new ways to harness disruptive innovation.

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January 13th Edition

ECHO-Elites

Thirsty for out-of-the-bottle marketing?

Then Shazam – to drink-in this ECHO™ Elite case study from Coke Zero – and Ogilvy New York

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December 30th Edition

Mobile? Hashtag? Selfie? Overeducated? Underemployed? Lena Dunham?

Think again, says StumbleUpon’s Head of Marketing – Anne Gherini

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December 23rd Edition

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Some say technology is robbing children of their innocence.

Learn how one agency gave it back – with SantApp, a PHYGITAL strategy that engaged thousands of consumers – and resulted in real business gains.

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December 8th Edition

The 5 Second Rule

As marketers, we all do extraordinary things every day for our customers. Now discover a radical idea that will forever alter the approach you take to your own career – and business

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