Transform your customer experience


Customer Experience Marketing:
4 Steps for Transforming Your Customer Experience

Course Type: In-Person Certification
Duration: 2 days

Upcoming Schedule

  • NEW YORK: September 12-13, 2013

Join Ernan Roman, Customer Experience innovator and Marketing Hall of Fame inductee, and learn how to transform your Customer Experience through proven strategies and tactics to achieve consistent double-digit increases in response, revenue, and satisfaction.  Companies such as IBM, NBC Universal, Microsoft, HMS National, Life Line Screening, and Songza have achieved 10%-35% increases in sales using this process.

You will receive detailed guidelines to help implement these proven best practices. In-depth case studies will illustrate how B-to-B and B-to-C leaders like Gilt, MassMutual, IBM, Threadless, Microsoft, and Symantec achieved double-digit increases in response and revenue in this tough economy. Where possible, executives from these companies will present their case studies in person or via WebEx. 

Get more info and Register Today

Ernan will provide 4 high impact actions you can use immediately to significantly improve your customer experience.

Dma Education Customer Exp chart


Step 1: How to use Voice of Customer (VoC) research to drive your relationship strategies.

Step 2: Create powerful preference databases with customers’ self-profiled information.

Step 3: How to use the 5 principles of multichannel marketing.

Step 4: Increasing the power of your online and digital media marketing.