Customer Experience Marketing:
4 Steps for Transforming Your Customer Experience
Course Type: In-Person Certification
Duration: 2 days
- NEW YORK: September 12-13, 2013
Join Ernan Roman, Customer Experience innovator and Marketing Hall of Fame inductee, and learn how to transform your Customer Experience through proven strategies and tactics to achieve consistent double-digit increases in response, revenue, and satisfaction. Companies such as IBM, NBC Universal, Microsoft, HMS National, Life Line Screening, and Songza have achieved 10%-35% increases in sales using this process.
You will receive detailed guidelines to help implement these proven best practices. In-depth case studies will illustrate how B-to-B and B-to-C leaders like Gilt, MassMutual, IBM, Threadless, Microsoft, and Symantec achieved double-digit increases in response and revenue in this tough economy. Where possible, executives from these companies will present their case studies in person or via WebEx.
Ernan will provide 4 high impact actions you can use immediately to significantly improve your customer experience.
Step 1: How to use Voice of Customer (VoC) research to drive your relationship strategies.
Step 2: Create powerful preference databases with customers’ self-profiled information.
Step 3: How to use the 5 principles of multichannel marketing.
Step 4: Increasing the power of your online and digital media marketing.