Alliant, a leading provider of audience targeting and marketing optimization solutions, announced the release today of AOA|Amplifed™, a new audience targeting solution for online marketers. AOA|Amplified allows Alliant to generate custom audiences for digital advertising with analytics-driven targeting. The rollout allows brands and agencies to leverage Alliant’s data and analytic expertise to develop high-performance audiences for online display and video advertising. AOA|Amplified is available through the BlueKai Data Management Platform and Audience Marketplace and can be accessed from over 200 of their activation partners.
AOA|Amplified accesses Alliant’s rich targeting data — over 70 million unique cookies sourced from Alliant’s continuously updated records of online and offline consumer transactions. Audiences developed on the platform can also include an expanded set of predictive Alliant data not available on public exchanges. AOA|Amplified maximizes Alliant’s ability to customize audiences specific to each brand’s business objectives and requirements.
“Online advertisers across many categories have found success with Alliant’s transactional purchase and performance data over the past year and a half,” said Donna Hamilton, vice president, sales and business development at Alliant. “AOA|Amplifed accesses a deeper level of Alliant’s data set — with more granular segments and proprietary transforms than they will find in the public exchanges. AOA|Amplifed lets Alliant’s data experts manage audience development individually for each client and campaign.”
“Analytics drives marketing performance in all of Alliant’s business units, in every channel. AOA|Amplified extends that precision to online display and video advertising. AOA|Amplified enables increased relevance for consumers — based on anonymized customer behavior, and past and recent transactions,” said JoAnne Monfradi Dunn, president and chief executive officer of Alliant.
Alliant Online Audiences includes 250+ public and proprietary audience segments on over 70 million unique cookies sourced from over 115 million US households. The data is updated monthly from the customer files of more than 300 consumer brands and is de-identified at the individual and household level. AOA segments deliver powerful transaction-level data that produces deeper insight into actual consumer buying behaviors, optimizing online display advertising better than interest-based advertising can do alone.
Relevant consumer insight drives marketing success. Alliant captures transaction-driven consumer information from 300 direct response brands to fuel purchase and behavior profiles on more than 140 million consumers. Alliant’s data-driven solutions identify profitable prospects, increase conversion and improve profitability in retention and reactivation efforts. The right data matters. On the web, in the mail and over the phone, Alliant takes clients to the places where consumer response lives. Learn more at: www.alliantdata.com