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Human Demand Connects Offline Data to Mobile Through Datalogix Partnership


Post Date: August 5, 2014
By: Janine Perri

August 5, 2014 — Human Demand, a leading mobile Demand Side Platform (DSP) with both managed service and self-service offerings, and Datalogix, a company connecting digital marketing to in-store sales, today announced a partnership that will enable Human Demand advertising clients to use Datalogix’s audience segments on mobile devices through Human Demand’s 16+ integrated inventory partners. The partnership also allows advertisers to measure the impact of their mobile advertising efforts on offline sales.

Through the partnership, Human Demand will expand its existing data capabilities to offer brands, trading desks and agencies the ability to deliver a more relevant, personalized ad experience across Human Demand’s extensive in-app inventory.

“Datalogix is a leader in aggregating and analyzing offline data, and creating actionable segments for advertisers from which to build bidding methodologies on,” shared Keith Petri, SVP of Strategic Partnerships at Human Demand. “Our partnership with Datalogix will allow marketers to spend confidently by knowing that their mobile ads will be reliably served to likely prospects who have been identified by offline sales transactions, as well as the ability to measure and attribute future sales to their paid, mobile efforts.”

“Our goal is to help advertisers unlock the online-to-offline puzzle, so they can reach current and likely customers online and measure the in-store sales from their campaigns offline,” shared Chris Scoggins, SVP & General Manager Digital Services at Datalogix. “Through our integration, Human Demand’s advertisers can make smarter decisions about how to engage their mobile audiences using transactional, demographic and behavioral insights from Datalogix’s dataset which includes more than $2 trillion in offline consumer spending.”

“A number of our clients have identified a lack of mobile data for both targeting and assigning multi-touch attribution as the primary hurdle to shifting larger digital budgets to mobile,” said Howie Schwartz, Human Demand’s CEO & Founder. “Human Demand has addressed those concerns with extensive targeting capabilities through partnerships with leading data providers in addition to our own proprietary data layer: AppAudience. Our partnership with Datalogix helps bridge the gap between offline transactions and online targeting, reengagement, and attribution, thus creating new opportunity for our clients.”

The partnership will help Human Demand’s clients deliver more relevant, timely and in-context advertisements to consumers across the mobile ecosystem, further enabling Human Demand to make mobile advertising easier for the marketer, including agencies, trading desks, and brands themselves.

About Datalogix
Datalogix provides core infrastructure for data-driven marketing by connecting offline consumer spending with online advertising. Datalogix helps leading brands reach audiences of buyers across display, online video, mobile and social and measure the offline sales lift resulting from digital marketing campaigns using DLX ROI®. The company’s expertise spans the major consumer segments, including Retail, CPG, and Automotive. For more information, please visit http://www.datalogix.com/.

About Human Demand
Human Demand (HD) provides brands and agencies with a fully transparent, highly scalable and efficient mobile media solution. HD utilizes real-time bidding (RTB) programmatic exchange buying, and layers in unique data targeting sets including hyper local geo-targeting. We execute rich media and video mobile ad campaigns, in addition to standard mobile display banners. As a DSP, Human Demand offers agencies and trading desks the industry’s most robust RTB self-serve platform for mobile ads. The Company leverages its proprietary technology platform to bid on and serve advertisements across all Mobile Ad Exchanges. As a DMP, the Company enriches the typically undifferentiated mobile display and video inventory in real time and makes it intensely more valuable. The Company delivers targeted mobile audiences at scale through its proprietary “AppAudience” data, providing marketers the ability to have audience insights on 100% of the mobile inventory seen through DSPs, SSPs, Networks and Exchanges. The AppAudience data is leveraged by clients to increase addressable inventory, improve efficiency, generate significant performance lift and power the delivery of dynamic creative.

 

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